P.66

P.66 is a lifestyle space that houses a stationery brand, apparel brand, an in-house cafe and a 5-room boutique hotel in a sunlight-filled space. The concept is inspired by a narrative we curated, namely ‘a day in the life of a journal lover’.

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Over & Above

Over & Above is our latest brand identity work for a cafe-bar hybrid entity, located in the storied Weld Quay of Georgetown, Penang. Inspired by the duality nature of the brand, the concept is a playful and bold take on fragmented elements to showcase the potential and spectrum of the brand.

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LIZ Athleisure

LIZ Athleisure is a mindful women fitness apparel brand that aspires to invoke change and inspire movement in women of all ages through their superior athletic wear that doubles as lifestyle garments.

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Un Poco Loco

Documentation in progress.

NMAC 2022

One of the most iconic coffee equipments globally, Aeropress is a handy, two-tubed device that is not only favoured by fervent home-brewers, but also a tool regularly used in coffee championships worldwide. Last November, we leapt at the opportunity to design a quick-fire visual identity for the Northern Region Malaysian Aeropress Championship when approached by the organiser.

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Shokudo Niban

Work in progress.

Moonshine Bakehouse

Documentation in progress.

By Hogen

Work in progress.

Fuku Eatery & Desserts (2.0)

Since 2018, Fuku has built a reputation for itself,  serving Japanese-inspired comfort food and delectable desserts in a slow-paced environment. After three years of operating in the heart of Penang, the eatery had to up the ante to stay relevant and differentiate from its competitors.

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Forest Cloud

Born from equal parts passion and ambition in 2015, Forest Cloud is a specialty beverage company that sources and processes their own raw materials before supplying to cafes and end consumers alike. On a mission to raise the overall drinks quality in the city, Forest Cloud turned to us to help them achieve the objective.

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Foci Collective

Foci Collective started with a goal to build brands, as facets of the industry revealed itself, we opened up our doors for a change of perspective. With that, we constructed a narrative and look that represented us well enough to appeal to like-minded people.

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Beam Dental

Breathing a fresh and minty air (pun intended) into traditional dental settings, Beam Dental is a neighbourhood dental clinic that offers professional dental service in a light-hearted and relaxed environment for people of all ages.

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Table Matters & Farm

Located in an upcoming township in Kota Kemuning, Table Matters & Farm is a hospitality project that aims to make a difference in a new community through attaining sustainable relationships between cafe aficionados, organic growers and their consumers.

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Landart

With over 20 years in the landscape architecture industry and two firms based in Penang and Kuala Lumpur, Landart came to us for a new perspective of their brand identity to live up to their true ambition — evolving into a leading multidisciplinary design firm in Southeast Asia.

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