LIZ Athleisure

Year : 2022
Discipline : Branding
Project Type : Commercial
Scope : Identity Construction, Identity Projection
LIZ Athleisure is a mindful women fitness apparel brand that aspires to invoke change and inspire movement in women of all ages through their superior athletic wear that doubles as lifestyle garments.

Taking cues from the owner’s love for fitness, health and pilates in particular, our design revolves around the interconnection between Mind, Body, Soul — a concept driven by the central philosophy of Pilates.

We then extend the core idea in the form of a synergistic brand logo paired with a series of illustrations depicting pilates actions, encouraging shoppers to get started on their journey of wellness, one stretch at a time.

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