WHO WE ARE

Foci is a design studio specialised in Branding, Strategy & Creative Works that inspire change in brands and businesses. Balancing aesthetic and practicality, our process is built on the basis of a collective world view — one that combines progressive designs and immersive experiences while preserving cultural, historical and social values.

WHAT WE DO

Flexible in design approach and driven by bold concepts, our area of expertise spans from conceptualisation, art direction, strategy, brand identity, packaging, digital to interior. We firmly believe this integrated approach is key in running a distinctive and sustainable brand.

HOW WE DO

Possessing a holistic perspective on branding and developing business strategy also makes us an excellent brand partner in the long run — ensuring consistency in tone and design while seeking comprehensive solutions as different challenges arise.


Email
︎︎︎ hello@focicollective.com

Follow us
︎︎︎ Instagram / Facebook



WHO WE ARE

Foci is a design studio specialised in Branding, Strategy & Creative Works that inspire change in brands and businesses. Balancing aesthetic and practicality, our process is built on the basis of a collective world view — one that combines progressive designs and immersive experiences while preserving cultural, historical and social values.

WHAT WE DO

Flexible in design approach and driven by bold concepts, our area of expertise spans from conceptualisation, art direction, strategy, brand identity, packaging, digital to interior. We firmly believe this integrated approach is key in running a distinctive and sustainable brand.

HOW WE DO

Possessing a holistic perspective on branding and developing business strategy also makes us an excellent brand partner in the long run — ensuring consistency in tone and design while seeking comprehensive solutions as different challenges arise.



Email
︎︎︎ hello@focicollective.com

Follow us
︎︎︎ Instagram / Facebook

FUKU EATERY & DESSERTS



Fuku Eatery & Desserts (2.0)
︎
Year : 2021
Discipline : Brand Refresh
Project Type : Food & Beverage
Scope : Brand Refresh, Brand Strategy, Brand Concept & Direction, Print & Production, Interior Design
Since 2018, Fuku has built a reputation for itself,  serving Japanese-inspired comfort food and delectable desserts in a slow-paced environment. After three years of operation, the eatery had to up the ante as the overall brand impression was leaning towards an unintended commercialization. Without a sound imprint of what the brand stands for, we proposed an identity makeover — from the brand’s personality, messaging, to its digital and physical appearance. The game plan was to introduce the new Fuku as crafty, warm and sensible through the theme of “Mild as Spring”.