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Building A Brand Experience


Flexible in design approach and driven by bold concepts, our area of expertise spans from conceptualisation, identity construction, projections into physical and digital spaces, to retaining your brand presence in new media. By adopting a holistic perspective, we create sustainable brands with consistency to overcome challenges of the modern era. 
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The Process




Conceptualisation

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Business Strategy
Product Strategy
Market Research


Conceptualisation
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The cornerstone of every brand rests on a solid business concept. From the tactical design of a brand, to operations, product strategies and market research, we possess capabilities to guide your brand through contemporary challenges.


Identity Construction

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Brand Strategy
Art Direction
Brand Narratives


Identity Construction
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In progressive times, brand identity extends beyond the confines of logos and branded collaterals. At FOCI, a strong brand identity as well as its strategy is a combination of engaging narratives and thorough art direction.


Identity Projections

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Applications
Interior Spaces
Digital Spaces


 Identity Projections
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With a solid brand identity, the projections of your brand are crucial to appeal to the right audience. From packaging, marketing collaterals, to interior and digital spaces, we firmly believe these elements come together to form an impressionable brand experience.


New Media Management

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Social Media
Content Strategy
Marketing Strategy


New Media Management
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A modern era of increasing social opportunities dictate a need to stay current with new media strategies. To thrive, we stand by the efforts of maintaining a brand presence that extends into the social sphere, where the integration of content and marketing strategies apply.