Over & Above
Year : 2022
Discipline : Branding
Project Type : Food & Beverage
Scope : Identity Construction, Identity Projection
Over & Above is our latest brand identity work for a cafe-bar hybrid entity, located in the storied Weld Quay of Georgetown, Penang. Inspired by the duality nature of the brand, the concept is a playful and bold take on fragmented elements to showcase the potential and spectrum of the brand.
To further capture the imagination, a customised fragmented logotype with slitting treatment to the centerline of the letters created a visual language for the identity and also triggered a dynamic look to the design. Adding a jolt of energy to the brand, a vibrant orange was chosen to add depth in the overall design.
Keeping the brand lively and vivacious in spirit, a set of motion graphics carrying the brand’s language were crafted to become the focal point of the cafe space, drawing constant attention and helping the brand to achieve optimum exposure.
To further capture the imagination, a customised fragmented logotype with slitting treatment to the centerline of the letters created a visual language for the identity and also triggered a dynamic look to the design. Adding a jolt of energy to the brand, a vibrant orange was chosen to add depth in the overall design.
Keeping the brand lively and vivacious in spirit, a set of motion graphics carrying the brand’s language were crafted to become the focal point of the cafe space, drawing constant attention and helping the brand to achieve optimum exposure.
