WHO WE ARE

Foci is a design studio specialised in Branding, Strategy & Creative Works that inspire change in brands and businesses. Balancing aesthetic and practicality, our process is built on the basis of a collective world view — one that combines progressive designs and immersive experiences while preserving cultural, historical and social values.

WHAT WE DO

Flexible in design approach and driven by bold concepts, our area of expertise spans from conceptualisation, art direction, strategy, brand identity, packaging, digital to interior. We firmly believe this integrated approach is key in running a distinctive and sustainable brand.

HOW WE DO

Possessing a holistic perspective on branding and developing business strategy also makes us an excellent brand partner in the long run — ensuring consistency in tone and design while seeking comprehensive solutions as different challenges arise.


Email
︎︎︎ hello@focicollective.com

Follow us
︎︎︎ Instagram / Facebook



WHO WE ARE

Foci is a design studio specialised in Branding, Strategy & Creative Works that inspire change in brands and businesses. Balancing aesthetic and practicality, our process is built on the basis of a collective world view — one that combines progressive designs and immersive experiences while preserving cultural, historical and social values.

WHAT WE DO

Flexible in design approach and driven by bold concepts, our area of expertise spans from conceptualisation, art direction, strategy, brand identity, packaging, digital to interior. We firmly believe this integrated approach is key in running a distinctive and sustainable brand.

HOW WE DO

Possessing a holistic perspective on branding and developing business strategy also makes us an excellent brand partner in the long run — ensuring consistency in tone and design while seeking comprehensive solutions as different challenges arise.



Email
︎︎︎ hello@focicollective.com

Follow us
︎︎︎ Instagram / Facebook

FOREST CLOUD



Forest Cloud Beverage Company
︎
Year : 2020
Discipline : Rebranding
Project Type : Commercial
Scope : Business Design, Brand Platform & Strategies, Retail Experience Design, Art Direction, Social Media Direction
Born from equal parts passion and ambition in 2015, Forest Cloud is a specialty beverage company that sources and processes their own raw materials before supplying to cafes and end consumers alike. On a mission to raise the overall drinks quality in the city, Forest Cloud turned to Foci to help them achieve the objective.

Since our inception, Forest Cloud has gained a 30% of sales revenue increment over the past quarter. Massive thanks to Forest Cloud & team for trusting us throughout the process.

BEAM DENTAL



Beam Dental
︎
Year : 2020
Discipline : Branding
Project Type : Commercial
Scope : Brand Identity, Environmental Graphic, Interior Design, Print & Production, Social Media Direction
Breathing a fresh and minty air (pun intended) into traditional dental settings, Beam Dental is a neighbourhood dental clinic that offers professional dental service in a light-hearted and relaxed environment. Riding on Beam Dental's mission to make dental experience more approachable, we crafted a brand identity and a dental experience that speaks dentistry language in a quirky and more welcoming tone.

Drawing inspiration from the universal smiling pattern, we improvised on the gesture and designed a smiley curve to reflect the brand’s quirkiness in an unobtrusive manner. Contrary to popular usage of blue colour in clinical branding, we opted for a bolder and zealous colour palette in the form of Marmalade Orange for the brand - a reminiscence of the candies rewarded by the elders after every dental visits in our childhood days.

Customer experience matters. Reimagining the waiting experience, Beam welcomes their patients into the clinic space awash in sunlight coupled by a complimentary warm tea. Lifestyle magazines aside, the patients can also choose to browse through Netflix to ease off tensions while waiting.

TABLE MATTERS & FARM



Table Matters & Farm
︎
Year : 2020
Discipline : Branding
Project Type : Food & Beverage
Scope : Business Strategy, Brand Concept & Direction, Packaging Design, Interior Design
Organic produce, humble neighbourhood vibes, family-friendly are the few keywords reflected on our client brief during the conception of our latest hospitality project in Kota Kemuning, KL. After months of meticulous planning, Foci responded through Table Matters & Farm, a modern Retail & Cafe Restaurant concept that yearns to make a difference in a new community through attaining sustainable relationship between cafe aficionados, organic growers and their consumers.

Located in an upcoming township in Kota Kemuning, Table Matters & Farm is set in a younger neighbourhood occupied mainly by working professionals, housewives and plenty of international schools in the vicinity. Our strategy for them henceforth focuses mainly on selling various fresh organic produce and decadent brunch food, aimed at health-conscious housewives and family crowds who appreciate a better lifestyle.

Working closely with Studio Eleven, the interior is designed with an emphasis to strike a balance between contemporary sophistication and pared back elegance. With future plans to sell wine-pairing dinner and more refined restaurant offerings, the material palette of the space is rich in detail - articulated through a custom-fitted leather banker seat, marble counter tops and a slatted bar counter cladded with brass sheet.

FUKU EATERY & DESSERTS



Fuku Eatery & Desserts (2.0)
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Year : 2020
Discipline : Brand Refresh
Project Type : Food & Beverage
Scope : -
Work in progress.